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Research Article

Advertising and Investment for Medical Care Centres in Germany

Alfred Renger* and Monika Czirfuszová

Corresponding Author: Alfred Renger, Medical Care Centre Dr Renger/Dr Becker, Heidenheim, Germany

Received: May 1, 2022 ;    Revised: May 10, 2022 ;    Accepted: May 15, 2022 ;   Available Online: May 20, 2022

Citation: Renger A & Czirfuszová M. (2021) Advertising and Investment for Medical Care Centres in Germany. J Nurs Midwifery Res, 1(2): 1-10.

Copyrights: ©2021 Renger A & Czirfuszová M. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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Abstract

Introduction: The medical care centre has become a well-established medical structure in Germany.

Aspects of the advertising and financial control have created whole new professions, both in the consultation and the concrete implementation of these fields of expertise.

Objectives: The medical care centre with its future-proof structure is now an integral part of these fields of expertise, and it can almost be said that the playing field that applied for single-handed and group practices before 2004 is now a thing of the past.

Methodology: Looking through recent literature reveals that there is currently a knowledge market on the topic of the ‘medical care centre’ and also a broad and active range of consultation services.

Results: Stakeholders in medical care centres need to focus on advertising, financial control and investment considerations to survive the fierce competition in the medical field.

Conclusions: Those who simply bury their heads in the sand and choose to believe that things will carry on as before may be in for a rude awakening, particularly when it comes to current healthcare policy issues that need to be addressed professionally.

Keywords: Advertising, Financial control, Investment, Medical care centre/s, Future-proof structure, Fields of expertise

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